Simple Human exists to bring performance-driven innovative home goods products to market that will improve people’s everyday routines. Through new technologies, superior engineering and an ongoing obsession to be forever improving, the brand is always finding new and better ways to help its customers seamlessly and easily achieve basic but important daily tasks and chores. We worked with the brand to develop a library of elevated, dynamic, high end content [photography, video and 2D/3D artwork] to be used across all the brand’s advertising mediums, the look and style of which embodies the Simple Human high design ethos.
Day to day life has room for improvement
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Simple Human
6 Months
The brand’s impeccable design sensibilities liken it to the apple of home goods and appliances
From conception through production, art direction, and post-production, we oversaw every step of the creative process to ensure that each creation was a visually stunning representation of Simple Human's sleek and meticulously designed products, as well as a testament to the extent to which they improve people’s lives. We worked with top creative talents to create a minimally stylized, beautifully refined and stunningly clean visual style across all verticals - from product to lifestyle to editorial imagery.
DP: Eden Tyler Cinematographer: Yayo Ahumada Art Direction: Jacklyn Kershek Style Direction: Roxanna Banas Editor: Luc Giddons
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Director: Welly Lo Cinematographer: Sergio Bautista Wardrobe: Nikkie Tavdi Hair/MUA: Emma Fortini
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