Enhancing The Future of Technology
Visiontek is an OG technology hardware brand on a mission to make incompatibility a thing of the past. For over 30 years, they’ve helped people connect the devices that power their lives by bringing to market seamless and ever-more innovative compatibility solutions and other connective technologies. There thirst for understanding the complexities of the technological world and, with that understanding, their motivation to forge a better one, is what drives them to continue to remain a major player in the compatibility space and a force for making the world a more interconnected place.
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Visiontek
6 Months
The full branding and identity suite, a website redesign and the content to go with it
Visiontek had not made any changes to its branding in almost a decade. Simply put, it was time. We rebranded the company from scratch. First developing a brand DNA - a reason for being - that, when expanded upon, would take on a much wider meaning, on a universal scale. That is, to connect people, devices, the world … seamlessly, harmoniously. From this singular vision, we established a framework for a full rebrand. Everything from logo to type design, visual style and content standards, embodies the brand’s three decade long quest to enhance the computing visual experience by consistently bringing to market innovative compatibility technologies that connect people to devices and devices to each other.
