designed with pasion engineered for purpose

Manduka, a yoga brand, and maker of arguably the best yoga mat in the world, has remained renowned and beloved by yogis and teachers alike for over 20 years. As a proof of concept, we reimagined how the brand might position itself. Communicated through a series of elevated graphic designs and artful messaging, the POC attempts to bring a degree of modernity and sex appeal to its visual identity while paying tribute to its deep ancient yoga roots.