form over function decor

A proof of concept for a high end, mid century modern furniture brand with an ethos that values form over function; opulence, as it were, for those who consider style a necessity and function a mere suggestion. Each piece of decor is meticulously crafted to meet the exacting standards of an audiance that understands that living well means living with impeccable taste. In only our wildest dreams could we create a brand as audacious and unabashedly bougie as COC. But the point in dreaming it up is to over score the simple beauty, high end style and sleek utilitarianism of a post modern, interior design chic [real or imagined] that transcends the functional nature of furniture; embracing, instead, the idea that where sophistication and deep pockets meet, there is an undeniably unique and ultra refined style of living.

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COC

Ongoing

Research, data and a little bit of imagination can drive creative thinking to an interesting place

We delved deep into market research and consumer trends to ensure the brand identity and POV would resonated with the target demographic, the rich and stylish. The result … a finely crafted brand personality that epitomizes, among other things, opulence and refinement, around which we centered our design thinking. We then brought the brand to life creatively, so to speak. Coupling ultra polished, high-end imagery [created using AI] with acerbic messaging, to create advertisements that convey just the right mix of style, substance [ or shallowness, depending on how you look at it ] and personality. The goal … to appeal to the elevated tastes and affluent sensibilities of the target audience and to position the brand as anything but ordinary. This proof of concept is an example of our ability to think outside the box in translating market insights into a compelling brand narrative.